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Unilever-owned brand Pot Noodle has introduced a new Korean BBQ Beef flavour to its Fusions range.

The NPD reflects on the rising trend of Korean street food. According to the company, taste remains the key driver for purchasing decisions, with 77% of shoppers prioritising it.

Therefore, the new Korean BBQ Beef flavour offers an accessible way to explore adventurous tastes.

Korean BBQ Beef is available exclusively at Co-op for three months for an RRP of £1.40, with a wider rollout in January 2025.

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