The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Kavli’s squeezy cheese brand Primula is introducing a new limited-edition seasonal flavour – Primula Pigs in Blankets.

The new product combines the classic flavour of pigs in blankets with Primula’s creamy cheese, and is part of the brand’s efforts to entice new shoppers with unique flavour combinations.

The launch comes after consumer research revealed that around 15% of consumers are intrigued to try pigs in blankets with cheese.

Lisa Thornton, head of marketing at Kavli, said: “Primula Pigs in Blankets is perfect for consumer’s favourite festive dishes, whether topping roast potatoes or bringing a squeeze to your Boxing Day Yorkshire pudding wrap. Many consumers don’t realise that Primula is also high in protein and calcium, making it an appealing option for health-conscious shoppers during a time of year when it’s tricky to make healthy yet tasty food choices.”

The latest launch comes after Kavli UK appointed Mark Butel as managing director in May this year, following nine years as head of sales for the company. The month prior, Primula added a new limited-edition cheddar and chorizo flavour to its squeezy cheese range.

Primula Pigs in Blankets is available to purchase exclusively in Iceland stores across the UK for an RRP of £1.85.

#Primula #cheese #Kavli #UK #seasonal