Pringles and Burger King UK launch limited-edition crisps range inspired by iconic burgers

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Pringles has teamed up with Burger King UK to launch a new limited-edition range of burger-inspired crisps, targeting summer sharing occasions and cross-channel shopper engagement.

The collaboration introduces two non-HFSS flavours designed to replicate the taste profiles of popular menu items: Pringles x Burger King Chicken Royale Flavour and Pringles x Burger King Bacon Double Cheese XL Flavour.

The range aims to bring the experience of Burger King’s core menu into the savoury snacks aisle, with product development focused on recreating recognisable flavour cues.

Chicken Royale Flavour features notes of fried chicken, mayo, lettuce and a subtle sweet bun finish, while the Bacon Double Cheese XL Flavour combines flame-grilled beef, bacon, melted cheese and a touch of sweetness.

Both SKUs are positioned as sharing formats and will be available in 165g packs.

The products will launch in April 2026 and remain in market until the end of September, subject to availability. Distribution spans both convenience and grocery, with £2 price-marked packs (PMPs) targeting convenience via Booker, Bestway, SPAR, Nisa and One Stop and straight packs rolling out across major multiples including Tesco, Sainsbury’s, Asda, Morrisons, Co-op and Iceland.