Protein Pints adds new flavours to high-protein ice cream range

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

US frozen dessert brand Protein Pints has expanded its portfolio with two new flavours – Cookies & Cream and Coffee – as it seeks to build momentum in the protein-enriched ice cream segment.

Cookies & Cream combines chocolate shortbread cookie pieces with a protein-rich base flavoured with vanilla and cocoa, while the Coffee variant is made with medium-roast Colombian beans to deliver nutty, roasty notes.

Each pint contains 30g of protein, is gluten-free and has 85% less sugar than conventional ice cream, according to the company. The range is made with natural ingredients and no artificial sweeteners, providing 120-160 calories per serving.

Paul Reiss, co-founder and CEO of Protein Pints, said: “Introducing Cookies & Cream and Coffee allows us to deliver on our early momentum, proving that ice cream can satisfy cravings while supporting protein goals and a health-forward lifestyle”.

The new flavours will debut across Kroger’s west coast banners, including Ralphs, Fred Meyer, QFC and Food 4 Less. Target will follow with a nationwide rollout in October, while Albertsons Companies – including Safeway, Jewel-Osco and Vons – will add the products in November.