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Carlsberg Britvic-owned plant-based brand Plenish has expanded its Clean Protein range with the launch of Protein Oat Drink, a high-protein oat milk made without oils or additives.

Claimed to be a category-first for the UK market, the drink is made with just four naturally sourced ingredients and provides 10g of protein per serving. With a complete amino acid profile, the drink aims to deliver convenient plant-based nutrition while addressing growing demand for clean-label options made with simple, natural ingredients.

The drink is designed to fit seamlessly into consumers’ daily routines, suitable for pouring over cereal, stirring into oats, blending into smoothies and more. According to Plenish, it delivers the same creamy taste and texture consumers seek from oat drinks while retaining its clean-label status.

Plenish noted the growth of the plant-based protein market, projected to reach around $35 billion by 2030, while searches for ‘natural protein’ have increased 20% year-on-year according to Ocado’s data.

Russell Goldman, managing director of breakthrough brands at Carlsberg Britvic, said: “We know today’s consumers are increasingly looking for easy ways to add more protein to their diets without having to completely change what they are eating or drinking, so we wanted to create something that fits naturally into everyday routines”.

He added: “Many convenient protein options contain additives and unnecessarily processed ingredients, so we saw an opportunity to offer something that supports consumers with an easy way to top up their daily protein, while staying true to our mission of ingredient transparency and great tasting products”.

Plenish Clean Protein Oat Drink is now rolling out at selected Tesco stores across the UK, and online via Plenish’s website from 7 September, priced at an RRP of £2.50.