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The Compleat Food Group’s Squeaky Bean plant-based brand has expanded its core ready-to-eat meat alternatives range with BBQ Pulled Pork Style Shreds.

Claimed to be a first for the UK market, the shreds are designed to replicate the familiar tender, pull-apart texture of barbecue pulled pork, and can be enjoyed cold straight from the pack or heated.

They are made from wheat protein, containing 30g of protein per pack, and are marinated in a ‘rich and smoky’ barbecue seasoning. The shreds can be added to bao buns, wraps, rice bowls, loaded fries, salads and more, designed to provide a versatile plant-based option across meal occasions.

The launch follows the success of Squeaky Bean’s core favourites such as NYC Style Pastrami Slices, Tuna Style Flakes and Chargrilled Cajun Style Mini Fillets. According to NIQ data, the brand’s core range has outperformed the market by 22% in value sales over the latest 12 weeks.

Becky Youseman, head of plant-based marketing at The Compleat Food Group, said: “Consumers are increasingly looking for convenient ways to add more protein to their diets without compromising on taste. With 30g of protein per pack and the flexibility to enjoy them straight from pack or heated as part of a meal, our BBQ Pulled Pork Style Shreds make it easier than ever.”

The product is now available in Sainsbury’s stores across the UK, priced at an RRP of £3.40 per 120g pack.