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Protein Pints has expanded its frozen dessert portfolio with the launch of two new flavours, Salted Caramel and Banana Graham Slam, as the functional ice cream category continues to grow in the US retail market.

The Salted Caramel variety features a burnt brown sugar ice cream base combined with ribbons of buttery sea salt caramel, designed to deliver a premium dessert-style flavour profile while maintaining the brand’s high-protein positioning.

Meanwhile, Banana Graham Slam blends real banana ice cream with graham cracker crust crumbles and peanut butter flakes, inspired by the flavour profile of banana cream pie with a sweet-and-salty twist.

Both pints contain 30g of protein and are formulated with 85% less sugar than traditional ice cream, according to the company. The products are also gluten-free, made with natural ingredients and contain no artificial sweeteners, reflecting broader consumer demand for indulgent yet functional frozen desserts.

“Both of our new flavours were crafted to deliver the indulgence people crave from ice cream with functional benefits you won’t find in other frozen desserts,” said Paul Reiss. “Salted Caramel and Banana Graham Slam prove you don’t have to sacrifice crave-worthy flavour to hit your protein goals.”

The two new products join the brand’s existing line-up of high-protein ice cream flavours, including Cookie Dough, Peanut Butter Chip, Chocolate, Mint Chip, Strawberry, Cookies & Cream and Coffee. Each pint contains 30g of complete protein and significantly reduced sugar compared with conventional ice cream.

Protein Pints products are currently available in more than 8,000 retail locations across the United States, including Target, Sprouts Farmers Market, Meijer and H-E-B, as well as through direct-to-consumer online sales.