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UK liquid egg white brand Two Chicks is expanding into new high-protein categories with the launch of savoury egg bites and a ready-to-pour pancake mix, as it looks to capitalise on rising demand for convenient, better-for-you food options.

The brand’s new Eggceptional Bites range marks its entry into the chilled snacking segment. Available in two flavours, Three Cheese & Ham made with free-range eggs and Cream Cheese & Herb made with free-range egg white, the products are positioned as a portable, protein-rich snack.

Each pack contains two 50g bites delivering up to 15g of natural protein, targeting consumers seeking quick, nutritious options for on-the-go consumption.

The launch rolled out into Tesco stores nationwide on 13 April, tapping into the growing egg protein category, currently valued at more than £300m and projected to grow at a CAGR of 5.1% through to 2030.

The expansion forms part of a wider growth strategy for Two Chicks following the recent acquisition of a majority stake by Eurovo Group, one of Europe’s largest egg producers. The brand is leveraging this momentum to broaden its portfolio beyond its core liquid egg white offering.

Closely following the egg bites launch, Two Chicks is also introducing a Ready-to-Pour Pancake Mix.

Designed for convenience, the 500ml format enables consumers to prepare pancakes quickly without additional ingredients. Made with free-range eggs and lactose-free, the product delivers 32g of protein per pack and is positioned as a healthier alternative for breakfast or dessert occasions.

The pancake mix launched in Asda stores on 20 April and is scheduled to roll out in Tesco from 18 May, further strengthening the brand’s presence across multiple retail channels.

Alla Ouvarova, CEO and co-founder of Two Chicks, said: “Demand for high-protein, natural foods is soaring as consumers look for convenient ways to support active, balanced lifestyles. The launch of Eggceptional Bites represents a significant milestone, enabling us to expand into snacking and offer a healthier alternative that fits modern lifestyles.”

Anna Richey, CEO and co-founder, added: “Innovating across occasions is central to our growth strategy. Launching two new products within weeks demonstrates our commitment to bringing fresh energy into the category and meeting consumer demand with versatile, high-quality solutions.”

Founded in 2007, Two Chicks pioneered the liquid egg white category in the UK retail market and has since built a strong presence across major supermarkets domestically and internationally. With its latest product launches, the company is reinforcing its position within the rapidly expanding protein-focused food and beverage sector.