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Puratos, a producer of bakery, pastry and chocolate innovations, has launched a new Innovation Center and Research & Development (R&D) laboratory in Cartago, Costa Rica.

This facility is part of the company's strategy to enhance its presence in Latin America and serve as a catalyst for product development and trend adaptation in the region.

With an investment exceeding ₡300 million colones (approx. $590,000), the new centre is designed to foster collaboration and creativity in product development.

It features two main components: an Innovation Center for demonstrations, training, and product testing, and an R&D laboratory focused on ingredient research and formulation improvements. This dual approach aims to align with the evolving demands of consumers while leveraging local resources.

The Innovation Center is expected to serve over 200 clients each month, providing training on the latest techniques and trends in the food and beverage sector.

This initiative not only aims to enhance local market offerings but also positions Costa Rica as a regional hub for food innovation, catering to the broader Central American and Caribbean markets.

Puratos' commitment to sustainability and responsible business practices is evident in this expansion. The company notes the importance of developing products that meet the needs of modern consumers while ensuring positive impacts on the local community and environment.

This focus aligns with Puratos’ global mission to preserve the heritage of bread and promote biodiversity through initiatives like the preservation of sourdough cultures.

The opening of the Innovation Center is seen as a strategic move to strengthen Puratos' competitive edge in the food industry while contributing to economic growth and job creation in Costa Rica.

Plans for further expansion are already in place, with a second phase set to begin in 2026, which will include additional office space dedicated to new business development.