top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Red Bull has revealed that its latest summer edition energy drink is inspired by the exotic taste of dragon fruit.


Launching in the US for a limited time, the new flavour is said to feature a “burst of red berries, with a hint of plum and notes of florals”.


Each 8.4 fl oz can of Red Bull energy drink contains 80mg of caffeine.


Previous Summer Editions include Watermelon, Beach Breeze and Coconut Berry. Meanwhile, the brand’s Editions line also includes the flavours kiwi-apple and açaí berry.


Red Bull Summer Edition Dragon Fruit will be available in stores nationwide from 29 March, while stocks last.

Shimadzu Leader | June 2026

17 March 2021

Red Bull debuts new limited edition dragon fruit energy drink

Red Bull debuts new limited edition dragon fruit energy drink
Related posts
Red Bull launches Pistachio & Berries Winter Edition

Red Bull launches Pistachio & Berries Winter Edition

Red Bull reveals Citrus Zest flavour as next Summer Edition

Red Bull reveals Citrus Zest flavour as next Summer Edition

Red Bull expands Editions portfolio with Cherry Sakura-flavoured Spring Edition

Red Bull expands Editions portfolio with Cherry Sakura-flavoured Spring Edition

FoodBev (Un) Wrapped: What you loved reading in 2025

FoodBev (Un) Wrapped: What you loved reading in 2025

Tesco to launch exclusive Red Bull advent calendar for limited one-week run

Tesco to launch exclusive Red Bull advent calendar for limited one-week run

European Commission launches antitrust probe into Red Bull

European Commission launches antitrust probe into Red Bull

bottom of page