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The rapid rise of GLP-1 therapies is driving a profound shift in how consumers approach food, redefining not only eating habits but also the very concept of nutritional value. Reduced appetite, medication side effects and evolving taste perceptions are accelerating a transition from volume-driven consumption to a model centered on nutrient density.

Data projections highlight the scale of the trend: the GLP-1 market is expected to grow significantly in the coming years, with estimates pointing to a value of up to USD 170 billion by 2033, according to market research firm Markets and Markets.

In this rapidly evolving context, FMCG companies and out of home players are looking for smart, easy-to-implement solutions allowing them to rethink their value propositions, delivering balanced nutrition in smaller portions. The key challenge, today, is pivoting from 'filling the plate' to 'optimising the bite'.

This is where the global value-added solutions manufacturer Nexture steps in, with a comprehensive portfolio of ready to roll GLP-1 smart ingredients catering to diverse needs: sugar and fat reduction for lower calorie intake, fiber enrichment for satiety, digestive health and metabolic balance and protein enrichment to support muscle mass preservation.

Multi-benefit systems: When one ingredient does it all

Nexture’s portfolio of GLP-1 smart solutions includes unique ingredients which deliver multiple benefits across a vast range of applications. For example, Meltec by HiFood – part of Nexture group – is a patented fiber-based system of natural origin that replicates the functional properties of sugars and syrups, enabling up to 50% sugar reduction in specific applications as well as contributing to fiber content thanks to its 66% of dietary fiber content.

In addition, Meltec also raises the bar when it comes to textures, improving structure, creaminess and mouthfeel across a wide range of applications from bakery and snack bars to sauces, ice cream and beverages.

Another relevant example of multi-purpose solution is the wide range of high-fiber and high-protein enriched preparations by Frulact, also part of Nexture group.

These preparations, which can be both fruit-based as well as in warm flavours, are enriched with different organoleptic profiles and added nutrients, including algae, plant extracts, essential fatty acids, vitamins and minerals (vitamin C and D, calcium, iron, zinc, etc). They are perfect for several applications ranging from yogurt and plant-based dairy alternatives all the way to beverages and ice creams.

Specialised enrichment solutions: Making every bite count

Nexture’s portfolio also includes solutions that target fiber enrichment or protein enrichment specifically, ingredients which seamlessly integrate into existing production processes and deliver unique eating experiences.

Hi-Car 469 by HiFood, for example, is a highly soluble vegetable fiber system with a neutral taste and excellent processability. It allows to reach 'high-fiber' or 'source-of-fiber' claims while preserving flavour, texture and sensory appeal. It also demonstrates an excellent technological performance across a vast range of applications, including conventional and gluten-free baked goods, bars and snacks, ice creams and frozen desserts, sauces and dressings, ready meals and plant-based alternatives.

Nexture’s vast array of protein enrichment solutions, instead, caters to the most diverse needs of food makers. These solutions range from a vast line of protein creams and preparations by Frulact ideal for baked goods, yogurt and plant-based beverages, all the way to Micro Protein by HiFood, a micronised yellow pea protein system with an ultra-fine particle size (<30 μm) and a high protein content (≥70%) that is ideal for a wide range of applications.

Helping people thrive on their wellness journey

Together, all these solutions enable a new generation of products tailored to the GLP-1 era.

By leveraging its integrated expertise and relevant internal synergies, Nexture positions itself as a strategic partner for food makers looking to navigate this evolving landscape and create new products aligned with customers’ evolving eating and drinking habits.