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UK vinegar brand Sarson’s has introduced a new range of tangy vinegar sauces called Dip & Drizzle.

Available in two flavours – Original Malt and Zingy Garlic – the sauces are designed for dipping, drizzling and dunking, adding flavour to a variety of dishes.

The Original Malt Dip & Drizzle combines Sarson’s classic barley malt vinegar with onion seasoning. Meanwhile, the Zingy Garlic Dip & Drizzle adds a hint of garlic to the original blend.

Lisa Adams, senior brand manager at Sarson’s, said: “They told us that they wanted more Sarson’s. 70% of shoppers said they would add a Sarson’s table sauce to their existing table sauce repertoire and 72% of shoppers aged 25-35 said they would purchase a table sauce from Sarson’s. So, we created Dip & Drizzle for our customers to help us explore new categories."

She added: “The delicious tang profile of Dip & Drizzle aims to establish a connection with a new younger generation of vinegar lovers helping them to add tang to mid-week suppers or snacks and help enhance the flavour of their everyday food".

“The street bottle and cap style of the Dip & Drizzle packaging aims to help drive usage and appeal to a younger consumer. The vibrant colours of the bottles align with the category flavour cues and help create cut-through on shelf."

The new sauces are currently listed at Tesco, Morrisons, Ocado and Iceland stores.

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