The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Flavoured malt beverage brand Seagram’s Escapes has partnered with sports entertainment group WWE to launch a co-branded product line, Seagram’s Escapes Spiked.

The 10% ABV drinks feature three fruity flavours in a RTD canned format: Rumble Punch, Pineapple Powerhouse and Slammin’ Blueberry.

Rumble Punch contains watermelon, strawberry, guava and lemon flavours, while Pineapple Powerhouse combines pineapple with ‘fiery cherry’ and lime, and Slammin’ Blueberry offers flavours of blueberry and lemon.

Jaime Polisoto, brand director at Seagram’s Escapes, commented: “Our collaboration with WWE marks an exciting moment for Seagram's Spiked as we connect with WWE's global audience”.

Grant Norris-Jones, executive VP and head of global partnerships at WWE owner TKO, said: “Seagram's has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product as we continue to broaden and diversify the category”.

The new line has now launched at retailers across the US.