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Synergy Flavours has unveiled a new line of natural flavours and pastes designed to cater to the growing consumer appetite for bold and intense tastes.

The ‘heat and fire’ range includes classic options like hot chilli, culinary-inspired profiles such as Bulgogi BBQ and smoke-type flavours, offering food manufacturers a versatile toolkit for product development.

With the increasing consumer interest in spicy and complex flavour profiles, Synergy’s offerings are well-timed. According to a recent survey by Innova, 22% of global consumers are actively seeking out intense flavours, while 82% of European consumers express interest in ready meals featuring heat or spicy notes.

The emergence of terms like 'swicy' (sweet and spicy) and 'swalcy' (sweet and salty with a spicy kick) reflects the evolving palate of modern consumers, as seen in trends like the popularity of ‘hot honey’.

Natalie Sheil, European category development manager at Synergy Flavours, highlighted the significance of these trends. She noted that the company’s new smoke-type flavour allows manufacturers to replicate the aroma of smoke without relying on the eight smoke-based flavourings that are being phased out due to regulatory changes in the EU.

How will the EU's flavour ban impact the food industry? Read more here

She continued: “The rise of bold flavours presents an opportunity for manufacturers to innovate. Our heat and fire range provides a natural and impactful solution for enhancing flavour intensity, appealing to various consumer segments – from social media enthusiasts seeking adventurous tastes to those desiring comforting smoky or grilled flavours.”

The comprehensive range includes flavours such as sweet habanero, chipotle, coal embered grill and culinary pastes like spicy smoky tomato and peri peri.

These products are suitable for a wide range of applications, including ready meals, plant-based meats and baked goods, allowing formulators to customise heat levels and flavour profiles to suit their needs.

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