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Barilla has unveiled its Barilla Innovation & Technology Experience, a state-of-the-art facility designed to enhance the company’s food innovation capabilities.

In a move to enhance its Protein+ product line, Barilla has added a new rigatoni pasta shape to its line-up. This introduction comes as consumer interest in healthier food options continues to rise, particularly among those seeking convenient and nutritious meal solutions.

Pasta brand Barilla has announced the US launch of a new limited-edition pasta shape, Barilla Snowfall, ahead of the holiday season.

Barilla is set to introduce three new pesto sauces this autumn, aimed at enhancing culinary creativity and versatility among consumers.