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Associated British Foods has successfully completed its £75 million acquisition of Hovis from private equity firm Endless, creating a newly merged Hovis Bakeries business.

The UK Competition and Markets Authority has cleared Associated British Foods' (ABF) proposed deal to buy Hovis, following an in-depth Phase 2 investigation into the anticipated merger.

The UK’s Competition and Markets Authority has provisionally cleared the proposed merger between Associated British Foods’ bakery business and Hovis across the whole of the UK, following additional analysis conducted as part of its Phase 2 investigation.

The UK’s competition watchdog has provisionally cleared key aspects of the proposed merger between Associated British Foods (ABF) and Hovis, while raising specific competition concerns in Northern Ireland.

Bakery brand Hovis has launched its first sourdough products – White Sourdough Cob and Seeded Sourdough Cob – as it looks to capitalise on growing consumer demand for premium bread.