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Food giant Mars is set to acquire Kellanova, the maker of snacks such as Pringles and Cheez-It, for $35.9 billion.

Kellanova has expanded its Pop-Tarts portfolio with the launch of its first crunchy snack, named Crunchy Poppers.

Pop Tarts newest launch is its "cosiest flavour yet," aimed at tapping into the consumer trend for comfort with the aroma of freshly baked banana bread. 

Pop-Tarts has collaborated with breakfast cereal brand Apple Jacks to create a new toaster pastry, which will be available from next month.

Pop-Tarts has launched a limited-edition frosted gingerbread flavour variety of its toaster pastries, in time for the festive season.

Kellogg's-owned toaster pastry brand, Pop-Tarts, has released a limited edition flavour and format of its popular snack, in time for Halloween.

Kellogg's has expanded its Pop-Tarts line with a Snickerdoodle flavour, combining snickerdoodle-flavoured filling with a crunchy cinnamon sugar topping.