Tango adds Strawberry variant to core soft drinks portfolio

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

Tango is expanding its permanent soft drinks range with the launch of Tango Strawberry, as the brand looks to capitalise on growing consumer demand for strawberry-flavoured carbonates.

The new flavour is rolling out in Iceland stores and selected quick-service restaurant outlets from 22 June, marking the latest addition to the brand's core portfolio.

Owned by Carlsberg Britvic, Tango said the launch is designed to build on the increasing popularity of strawberry-flavoured soft drinks, a segment that has seen strong growth across the out-of-home channel over the past year.

According to CGA by NielsenIQ data, strawberry-flavoured carbonated drinks recorded volume growth of 6.7% and value growth of 12% in the 12 months to 31 March 2026, highlighting the flavour's growing appeal among consumers.

The addition strengthens Tango's core range rather than being introduced as a limited-edition flavour, reflecting the brand's confidence in the long-term consumer appeal of strawberry within the soft drinks category.

Featuring the brand's signature bold flavour positioning and distinctive packaging, the launch forms part of Tango's ongoing innovation strategy aimed at driving shopper engagement and repeat purchases.

Tango Strawberry will be available in packs of 24.