Carlsberg agrees €80m sale of Britvic Brazil to Grupo JAV

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The Carlsberg Group has agreed to sell its Brazilian soft drinks business, Empresa Brasileira de Bebidas e Alimentos SA (Britvic Brazil), to Grupo José Augusto Vieira (Grupo JAV) for €80 million.

The transaction is expected to be completed by December 2026, subject to customary regulatory approvals.

The divestment follows a strategic review by Carlsberg, which included an assessment of several options for the future of Britvic Brazil. The Danish beverage group became the owner of the business in January 2025, following its acquisition of UK-based soft drinks company Britvic plc and its international operations.

Commenting on the agreement, Nikos Kalaitzidakis, EVP for the Central & Eastern Europe and India region at Carlsberg Group, said: “We look forward to working closely with all stakeholders to ensure a successful transition and a strong future for the business under its new ownership."

The acquisition represents an opportunity for Grupo JAV to expand its presence in Brazil's beverage market. The group highlighted Britvic Brazil's established brand portfolio, nationwide distribution footprint and experienced workforce as key attractions.

Frank Vieira, shareholder of Grupo JAV, said: “This acquisition is an important milestone for Grupo JAV and reflects our long-term confidence in the Brazilian market.”

He added that the group was looking forward to supporting the business's continued growth.

The sale marks a further development in Carlsberg's management of the assets acquired through its purchase of Britvic plc. The decision to divest Britvic Brazil follows a review of the business and its strategic fit within the wider group.

Founded in 1847, Carlsberg operates across more than 150 markets, with a portfolio spanning beer, soft drinks and other beverage categories. The group employs more than 35,000 people worldwide.

BofA Securities is acting as exclusive financial adviser to Carlsberg Group and Britvic Brazil, while Lefosse is providing legal advice on the transaction.

Completion remains subject to the necessary regulatory approvals.