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UK plant-based brand This has expanded its portfolio with the launch of three new products: This Isn’t Beef Pastrami, Super Veg Protein Bites and Super Superfood Breaded Pieces.

The new innovations further diversify This’ portfolio after the brand expanded beyond meat imitation products and into a more whole food-based arena with the launch of its This Is Super Superfood line earlier this year.

Within it’s classic ‘This Isn’t’ meat alternatives range, This Isn’t Beef Pastrami is a new, ready-to-eat, chilled product emulating the smoky, rich flavour and tender texture of traditional pastrami slices. The product is high in protein and provides a source of fibre, launching at £2.95 per 70g pack from today (15 September) in Morrisons, and in Sainsbury’s from 28 September.

Elsewhere, new to the Superfood range is This Is Super Veg Protein Bites, launching into the frozen aisle at Tesco from today. The ready-to-cook protein bites are made from pea, lemon and basil, coated in a crispy multigrain crumb. They are low in saturated fat and provide a more veg-forward option, catering to demand for more wholesome meat-free products. They are priced at £3.50 per 240g pack.

Also debuting in the Superfood range is This Is Super Superfood Breaded Pieces, available from Sainsbury’s from today, priced at £3.95 per 180g. They are made from shiitake mushrooms, broad bean protein and seeds, coated in a multigrain breading, designed to be added to dishes like curries, stir-fries, pasta or salads. The pieces are naturally high in iron, omega-3, protein and fibre, and contain 100% natural ingredients.

Mark Cuddigan, CEO of This, said: “Our goal has always been to create delicious and nutritious plant-based products, and with our new Pastrami, Super Veg bites and breaded Super Superfood, we’re giving foodies new options”.