The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Rice brand Tilda is expanding into full meal solutions with the introduction of its new ready-to-heat range, Easy Meals.
The new range features a variety of meal options, including sundried tomato and beans, vegetable paella and chickpea korma, joining the brand's portfolio of easy-to-prepare rice dishes.
Tilda Easy Meals caters to a growing consumer demand for convenient, healthy and flavoursome meals. Ready in two minutes, each 250g pouch provides a source of protein and one of the recommended five daily portions of fruit and vegetables
Anna Beheshti, Tilda’s head of marketing, said: “We are all so busy these days, short on inspiration and always on the lookout for shortcuts to elevate mealtimes. Our Easy Meals range offers up a complete meal providing tasty vegetables and protein in just two minutes, making healthy eating effortless, across any occasion.”
Tilda Easy Meals is available in Sainsbury's stores, with a wider roll out coming in the next few months.