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UK tofu brand The Tofoo Co has unveiled its latest innovation, Tofoo Katsu, rolling out at selected Sainsbury’s stores this month.

Tofoo Katsu features two fillets of the brand’s ‘Naked’ tofu, coated in a Katsu-style breadcrumb. It aims to offer a quick and convenient solution for midweek meals, capitalising on increasing consumer demand for natural meat alternatives.

The launch is the latest in a string of recent innovations debuted this year by The Tofoo Co, following its Tex Mex burger launch in May and collaboration with restaurant chain Temple of Seitan in April. The brand said its portfolio has benefited from further investment following its acquisition by Comitis Capital last month.

Dave Knibbs, managing director at The Tofoo Co, said: “2024 has been an incredibly strong year for Tofoo. We’re now the second biggest brand in meat-free, bucking the category decline with growth at +20.7% YOY.”

He added: “With four new product launches this year, a spot on the Wagamama menu nationwide and further listings secured in foodservice, we’re excited to continue to propel Tofoo forwards as we enter our next era of rapid expansion, with Tofoo Katsu being just the start of our next phase of added value products”.

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