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Frozen snack brand Trüfrü, owned by Mars, is launching two new flavours in the UK: blueberries in white and dark chocolate, and raspberries in white and milk chocolate.

The new flavours bring the brand’s portfolio to five varieties. Each product uses 100% real fruit, coated in two layers of chocolate and chilled to preserve flavour and nutrition.

The gluten-free range is free from artificial colours, flavours and preservatives. All products come in mono-material, re-sealable packs containing seven 28g portions.

Carrie Martin, general manager of Mars, said: “We are so pleased to see such strong and continued success for the Trüfrü range. It tastes like real indulgence and fulfils a permissible need that we know consumers are looking for in the frozen category. In fact our research shows that it over-indexes on two key areas, with shoppers saying it improves their mood and that it doesn’t make them feel guilty."

She continued: "The launch last year surpassed our expectations, and it looks like 2025 is set to be even bigger and better as the ice cream category continues to evolve and we continue to bring NPD innovation into frozen snacking".

These variants will be retail exclusives, with blueberries in white and dark chocolate available at Waitrose and raspberries in white and milk chocolate at Tesco. Both products will be sold in 200g packs at an RRP of £6.