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US functional beverage brand Unwell Hydration has unveiled its latest innovation, Unwell Hydration with Protein.

The new drink combines the brand’s signature electrolyte blend with whey isolate protein, aiming to provide a light and refreshing alternative to traditional, heavy protein shakes.

Unwell Hydration with Protein contains 10g of protein, 60kcal and 2g of sugar per serving. It also offers 740mg of electrolytes and three essential B vitamins, designed to support consumers in refuelling post-workout and hitting their protein goals on-the-go.

According to the brand, the drink offers ‘bright, crisp and juicy’ flavours in place of the thick and chalky aftertastes often associated with high-protein drinks. It is launching in an RTD format, in three flavours: raspberry melon, watermelon strawberry, and peach tangerine.

Ashley Lewis, chief growth officer at Unwell Hydration, said: “It’s for those who are tired of inauthenticity and need a beverage that does it all – providing hydration, energy and protein in one delicious drink that keeps up with their real life”.

Unwell Hydration was launched in December 2024, created by podcaster founder Alex Cooper. It was born out of the idea that ‘wellness should be unfiltered and unapologetic,’ combining rapid hydration with functional benefits to keep up with fast-paced lifestyles.

Unwell Hydration with Protein is available exclusively at Target stores and online now, priced at $2.99 per bottle.