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The Compleat Food Group’s chilled pickles and kimchi brand, Vadasz, is expanding its range with the launch of its first-ever seasonal innovation: Sprout Kimchi.

The limited-edition product combines fermented Brussels sprouts with spring onion, garlic, ginger, chilli and citrus zest. Vadasz describes the festive offering as a crunchy and spicy condiment that balances the earthy bitterness of sprouts with vibrant aromatics and natural sweetness.

Vadasz aims to attract new shoppers to the brand while also tapping into consumer appetite for festive innovations, and the growing appetite for fermented foods as consumers become more aware of their gut health benefits.

Sprouts are naturally high in fibre, vitamins C and K, and antioxidants. When fermented, they also provide gut-friendly live cultures and probiotics.

The Sprout Kimchi product can be paired with seasonal favourites such as roast dinners and festive sandwiches, and can be used as a swap for traditional kimchi in dishes such as stir-fries and fried rice.

Yvonne Adam, chief marketing officer at The Compleat Food Group, said: “Sprouts can divide opinions during the festive period, but we’ve reimagined them in a way that’s both flavour-packed and health-forward”.

“With rising interest in fermented foods and gut health, we’re confident this limited-edition launch will spark seasonal trial and drive year-round repeat purchase across the Vadasz range.”

Sprout Kimchi is now available exclusively in Waitrose stores across the UK, priced at £4.95 per 350g jar.

The product is the latest among several innovations launched this year by the brand, including Smacked Cucumbers, Hot & Chunky Kimchi and Kimchi Shot.