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UK chilled pickles and kimchi brand Vadasz has launched a new, spicy Smacked Cucumbers product, now available via Ocado.

Vadasz Smacked Cucumbers are inspired by spicy Japanese and Chinese ‘smacked cucumber’ dishes, balancing chilli and garlic with sweet and crunchy cucumber to create an exciting combination of flavours and textures. The cucumbers are cold-brined to lock in freshness and preserve their crunchy texture.

The launch taps into the growing pickled ingredients trend across global menus, with consumer demand for tangy and bold flavours rising.

Vadasz is also targeting health-conscious consumers who are seeking a fresh alternative to traditional ambient pickles, which are often higher in sugar. Additionally, the cucumbers are naturally vegan and rich in gut-friendly live cultures.

They can be enjoyed from the tub as a snack, served as a vegetable-based side or used to enhance a range of dishes such as salads, noodles and wraps.

Yvonne Adam, chief marketing officer at Vadasz brand owner The Compleat Food Group, said: “This first-to-market in grocery retail brings together global inspiration, vibrant ingredients and modern health cues in a way that really resonates with today’s consumers”.

The Smacked Cucumbers product is the latest addition to Vadasz’ NPD pipeline following the launch of its Hot & Chunky Kimchi and functional Kimchi Shot products earlier this year.