Valsoia enters European kefir market with majority stake in Slovenia’s Kele & Kele

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Italian plant-based food specialist Valsoia is expanding its fermented food footprint and entering the dairy category with the acquisition of a majority stake in Slovenian kefir producer Kele & Kele.

The Bologna-based company has signed an agreement to acquire 70% of Kele & Kele, marking its official entry into the fast-growing European kefir market.

The transaction values the company at an enterprise value of €5.4 million, with an initial consideration of approximately €3 million for the majority stake. The deal, effective from 3 December 2025, has been fully financed through Valsoia’s existing financial resources.

Founded in Slovenia, Kele & Kele is best known for Krepko, one of the country's most well-known kefir brands. It is positioned around authenticity and quality, with products made according to traditional methods using real, live kefir grains sourced from the Caucasus – an origin that resonates with consumers seeking natural and minimally processed functional foods.

Under the terms of the agreement, the remaining 30% of Kele & Kele will stay with the founding partners, who will continue to play an active role in the company’s management for at least three years. During this period, they will support Valsoia in the gradual transfer of production expertise, technological know-how and deep operational knowledge of the business. At the end of this phase, Valsoia will have the option to acquire the remaining shares through a put-and-call mechanism.

The acquisition aligns with Valsoia’s broader growth strategy, which focuses on entering high-potential categories through the purchase of established, category-leading brands. Kefir, driven by rising consumer interest in gut health, probiotics and natural nutrition, represents one of the most dynamic segments within the European dairy and fermented beverages market.

By leveraging Krepko’s strong local leadership and heritage, Valsoia aims to accelerate its presence in the healthy fermented foods segment while laying the groundwork for potential international expansion.

The move further reinforces Valsoia’s position in the better-for-you food and beverage space, as demand continues to shift toward functional, traditional and health-oriented products across Europe.