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Vivazen has launched Taboo Tea, a new ready-to-drink beverage containing botanical kratom, targeting adult consumers looking for an alternative to alcoholic drinks and traditional soft drinks.
The non-alcoholic beverage is initially available through convenience stores across the Tampa, Florida area, with the company planning to expand into additional markets.
Taboo Tea is positioned as a “social elixir” made with naturally derived botanical ingredients, including whole-leaf kratom. Vivazen says the drink has been developed for adults to consume on its own or as part of social occasions.
The launch marks the company’s move further into the ready-to-drink beverage category, extending its existing portfolio of botanical products into a format designed for social and everyday consumption.
According to Vivazen, Taboo Tea uses botanical ingredients sourced from their native regions around the world. The company says it uses whole-leaf kratom in its products and manufactures its portfolio at FDA-registered facilities operating in accordance with Good Manufacturing Practices (GMP) across the US.
Bryan Derr, chief operating officer at Vivazen, said: “Taboo Tea is non-alcoholic, botanically crafted and designed to be enjoyed however you want."
The company says its products undergo third-party testing for purity, strength and compliance with its quality and safety standards.
Vivazen also highlights its Safe Shelves initiative, which it says is intended to help consumers and retailers identify compliant, independently tested botanical products and distinguish them from illegal synthetic drugs.
The launch comes as Vivazen expands beyond its established botanical supplement portfolio and develops products aimed at consumers seeking non-alcoholic and functional alternatives.
Top image: © Vivazen
