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The Compleat Food Group’s Wall’s Pastry brand has expanded its vegan range with the launch of two new savoury slices, Vegan Peppered Steak Slice and Vegan Chicken & Mushroom Slice.
The new additions build on the successful launch of the brand’s vegan-friendly sausage roll, aiming to broaden appeal and offer more variety within the UK’s chilled savoury pastry category. The launch also marks Wall’s’ first move into vegan slices in a major supermarket.
Inspired by popular and traditionally meat-based savoury pastry options, Wall’s new products are designed to deliver the same taste and texture of their meat counterparts. The brand hopes they will appeal to flexitarians, vegetarians and vegans alike, providing an accessible option for a wide range of consumers to enjoy.
The Vegan Peppered Steak Slice is filled with plant-based steak pieces and onion in a pepper sauce, encased in Wall’s pastry. Meanwhile, the Vegan Chicken & Mushroom Slice features plant-based chicken pieces with mushroom in a creamy vegan sauce.
Both slices can be enjoyed hot or cold, suitable for on-the-go snacking and lunchtime occasions in a convenient format.
Jason Manley, brand director at The Compleat Food Group, said: “We’ve seen brilliant momentum behind our vegan sausage roll, and it’s clear there’s a real appetite for high-quality plant-based versions of familiar favourites”.
“With these slices, we spotted the perfect opportunity to leverage our brand strength within plant-based chilled savoury pastry and developed a range that is truly tasty and representative of its meat counterparts.”