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Werther’s Original introduces seasonal hard candy NPD
Melissa Bradshaw

Melissa Bradshaw

14 August 2024

Werther’s Original introduces seasonal hard candy NPD

Confectionery brand Werther’s Original is introducing a limited-edition Caramel Apple Hard Candies product to its seasonal Harvest Line in the US.


The new Caramel Apple Hard Candy combines Werther’s classic smooth and creamy caramel with a tart, crisp, caramel-dipped apple-flavoured swirl. Made with real butter and fresh cream, it is designed to provide a festive treat that captures ‘the taste of fall and caramel indulgence’.


Fan-favourites returning as part of the limited-edition Harvest Line include Maple Crème Soft Caramels, Pumpkin Spice Soft Caramels, Caramel Apple Soft Caramels, Cinnamon Crème Soft Caramels and Caramel Apple Filed Hard Candies.


Kevin Carro, director of marketing at Werther’s Original, commented: “We're delighted to bring back five cherished caramel candies from our fall Harvest Line and to launch our new Caramel Apple Hard Candies right in time for the cosy fall and winter months. These seasons are ideal for gathering and indulgent sweets, so we've created treats perfect for the whole family.”


The new product and full Harvest Line are now available at retailers nationwide, including Walmart, Albertsons, CVS and HEB at an SRP of $4.09-$6.99.


#WerthersOriginal #US

 

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