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World Beverage Innovation Awards 2024: Entries open
Dan Bunt

Dan Bunt

16 April 2024

World Beverage Innovation Awards 2024: Entries open

As the beverage industry continues to fizz with creativity and innovation, the World Beverage Innovation Awards have returned for their 22nd year, showcasing groundbreaking developments across the sector. From pioneering beer brewing techniques to revolutionary sustainable packaging, the awards spotlight the companies and individuals who are redefining the way we drink, all while maintaining a commitment to sustainability, quality and consumer needs. Behind every refreshing sip is a story of technological advancement and creative problem-solving. Modern craft beverages, fermentation and bar beverage systems are just the tip of the iceberg of what's new for this year's awards. A new Beverage System category spotlights the tech innovations that enable bar and restaurant owners to boost the advancements of their establishments with draft systems, dispensers and beverage vending. Whether it's using AI advancements for draft beverage consistency, or implementing better inventory management, technology is playing a key role in shaping the future of beverages.

The rise of health-conscious consumers has led to a surge in beverages that offer more than just hydration. Functional drinks enriched with vitamins, minerals, probiotics and plant-based ingredients are gaining popularity, reflecting a broader trend towards health and wellness. The awards recognise this shift, celebrating products that not only quench thirst but contribute to a healthier lifestyle. Last year's winner of Best Functional Beverage was Fhirst Living Soda, with its all-natural, zero-sugar RTD soda enriched with probiotic living cultures. Read more about last year's winners in FoodBev Awards' new Winning Innovations publication here. The 22nd World Beverage Innovation Awards serve as a testament to the beverage industry's resilience, ingenuity and commitment to improvement. As we celebrate this year's winners, we also look forward to the future innovations that will continue to surprise and delight consumers around the globe. In conclusion, the World Beverage Innovation Awards highlight the brightest ideas lighting up the beverage industry. From sustainable packaging solutions to wellness-focused drinks, the awards provide a glimpse into the future of beverages in over 20 categories, where innovation meets recognition, and where taste and responsibility go hand in hand. Let's raise our glasses to the winners and the incredible innovations that are yet to come! Entry is open now, so make sure to sign up for the beverage awards on the FoodBev Awards website.

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