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In a notable shift from its established dairy roots, Yeo Valley Organic, the UK's largest organic brand, is entering the meat market with the launch of its grass-fed organic beef burgers.

This move aligns with a growing trend among food manufacturers to diversify product offerings in response to consumer demand for high-quality, ethically sourced meat.

The new beef burgers, made from 100% British organic grass-fed beef, will be available in 362 Tesco stores and online starting March 26 2025. Priced at £5 for a pack of two 130g burgers, the product aims to cater to consumers increasingly concerned about animal welfare and sustainable farming practices.

Jonny McIver, senior brand manager at Yeo Valley, noted the brand's commitment to supporting regenerative organic farming systems. "Animals play a key role in soil health and the ecosystem, so by offering free-range, organic beef, we're championing a more ethical and sustainable farming system."

He continued: ""Families want top-quality, high-welfare meat that matches their ethics and principles, without compromising. That's why we're proud to offer a burger made with just a few simple ingredients, including 100% British organic grass-fed beef. It's a tasty, no-fuss choice for those who care about great taste and responsible sourcing."

Yeo Valley's expansion into the meat sector mirrors broader industry trends, particularly as companies seek to capitalise on the growing consumer interest in simpler, more natural food options.

As the UK dairy giant ventures into meat production, it joins a competitive landscape where quality and ethical sourcing are paramount. With the beef burger launch, Yeo Valley aims to meet the demands of families looking for nutritious, high-welfare meat options without compromising on taste or values.

Still in the dairy game

In addition to its foray into the meat sector, dairy will remain a cornerstone of Yeo Valley's business strategy. Earlier this month, Yeo Valley Production acquired Epicurean Dairy (UK), the owner of premium yogurt brand The Collective. This strategic acquisition consolidates Yeo Valley’s position in the competitive UK dairy market, which has been marked by increasing rivalry among brands.

By bringing The Collective under its umbrella, Yeo Valley aims to enhance its product portfolio and manufacturing capabilities. This deal not only signifies a strategic alignment between the two companies but also positions Yeo Valley to leverage The Collective's strong brand reputation and innovative approach to gourmet dairy products.

Further solidifying its commitment to dairy, Yeo Valley recently launched a new ice cream flavour, showcasing its dedication to product diversification. These developments underscore the company's ambition to maintain its leadership in the organic dairy sector while simultaneously establishing a foothold in the meat market, which is increasingly characterised by consumer preference for high-welfare, sustainably sourced products.