- Nov 22, 2024
- 1 min read
Gut health food brand Bio&Me has extended its muesli range with the addition of a new variant, Super Nutty, debuting in Tesco stores across the UK.
Bio&Me Super Nutty Muesli contains 13 plant-based foods including wholegrain oats, almonds, cashews, Brazil nuts, dates and sultanas. The product is high in fibre with no added sugars or artificial ingredients, designed to support a healthy gut microbiome with its diverse ingredient profile.
The new product joins Bio&Me’s Fruit & Nut Muesli, rolling out in 550 Tesco stores from mid-November for £3.50 per 450g pack.
Jon Walsh, co-founder and CEO of Bio&Me, said that consumers are “engaging with gut health now more than ever before,” becoming increasingly interested in foods that support gut and immune health.
“Bio&Me is well-placed to deliver exactly what today’s muesli consumers are looking for: functional foods that taste really good,” he commented. “We believe they’ll appeal to both current muesli lovers, as well as help bring new consumers into the category.”
Based in Chester, UK, Bio&Me produces a range of ‘gut-loving’ products alongside its mueslis and granolas, including porridges, snack bars and kefir live yogurts.
