Carlsberg Britvic is expanding its Pepsi portfolio with the launch of three new ice cream-inspired zero sugar cola flavours.

The new range will introduce Cherry & Vanilla, Raspberry Ripple and Salted Caramel Ice Cream Flavours, combining Pepsi’s classic cola base with dessert-inspired flavour profiles designed to tap into growing demand for flavoured colas and low-sugar refreshment options.

The launch marks the latest flavour innovation from Pepsi following the success of its Strawberries ‘N’ Cream and Cream Soda variants introduced in 2025. According to the company, the previous range became Pepsi’s most successful cola new product development launch in five years and delivered incremental growth across both the wider cola category and the Pepsi portfolio.

The latest additions are positioned around “intentional treating” trends among younger shoppers, with Carlsberg Britvic targeting consumers looking for indulgent but zero-sugar beverage options during summer occasions.

Natalia Filippociants, SVP and general manager Europe International Beverages at PepsiCo, said: “Pepsi continues to innovate and bring unique flavours, as well as zero sugar offerings to retailers’ shelves, and this new launch only builds on that momentum. These new Ice Cream-inspired Flavours have been crafted with a younger generation in mind, designed to be a fun, zero-sugar summer treat that’s a little unexpected – but in the best way."

Munnawar Chishty, chief marketing officer at Carlsberg Britvic, said: "Shoppers are actively seeking soft drinks that offer great flavour and following the success of Strawberries ‘N’ Cream and Cream Soda flavours, we’re confident that the trio will continue to deliver."

The new flavours will launch initially in Tesco stores from 18 May, with Cherry & Vanilla and Raspberry Ripple rolling out nationwide from 14 July. Products will be available in multiple formats, including 500ml bottles, price-marked packs, 330ml cans and eight-can multipacks.