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  • Jan 17, 2025
  • 1 min read

Carlsberg's £3.3 billion acquisition of Britvic, the producer of popular beverages including J2O, has been sanctioned by the High Court, marking a significant consolidation in the beverage sector.


The deal, which was initially announced in July 2024, aims to establish a unified entity known as Carlsberg Britvic.


The ruling, delivered by Justice Hildyard during a brief hearing, emphasised that the merger "could be and should be approved". This approval comes after the acquisition received the green light from Britvic's shareholders last August and subsequent clearance from the Competition and Markets Authority in December.


Britvic, headquartered in Hemel Hempstead, employs approximately 4,500 individuals and is recognised as a leading supplier of both still and carbonated soft drinks in Great Britain.


The company holds an exclusive licensing agreement with PepsiCo for the production and distribution of brands such as Pepsi, 7UP and Lipton Ice Tea within the UK market.


Andrew Thornton KC, representing Britvic, highlighted the strategic importance of the merger, noting that it positions the new entity to expand across various beverage sectors. Carlsberg, which owns well-known brands like 1664 and Brooklyn, is poised to leverage Britvic's established market presence to enhance its portfolio and operational capabilities.


The integration of Britvic into Carlsberg's operations is expected to create a more robust international group capable of competing more effectively on a global scale.


This acquisition exemplifies a broader trend in the food and beverage industry, where consolidation is increasingly seen as a pathway to growth and market resilience.


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Leah Smith

Leah Smith

8 May 2026

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.


The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.


Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.


The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.


Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.


Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.


Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”


The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.


Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.

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