Chocomel heats up grocery aisle with latest NPD

Sep 26, 2024
1 min read

FrieslandCampina-owned brand Chocomel has expanded its portfolio with the launch of a new hot chocolate variety.

Crafted to bring the indulgence and convenience of café-style hot chocolate directly into consumers’ homes, the new beverage’s secret recipe ensures a velvety feel with perfect consistency every time, addressing the frustrations of traditional hot chocolate powders that can fall short on texture and taste.

Chocomel heats up grocery aisle with latest NPD

Chocomel's marketing manager Gabriella Sudall said: “Our consumer research revealed that the biggest frustration with traditional hot chocolate was the hassle of preparation, leading to an inconsistent taste and texture. We’ve listened to those concerns and developed a product that not only solves those pain points but makes the process easier and more convenient than ever.”

Sudall continued: “We’re especially excited about the launch of Chocomel Hot Chocolate as it represents a significant opportunity for retailers to tap into the growing demand for high-quality, convenient hot chocolate options, a category that has seen limited innovation in recent years. We hope to help retailers capture a fresh segment of the market and drive exciting growth in the hot chocolate category to really fire up sales ahead of the festive period – and beyond!”

Chocomel Hot Chocolate will launch into Sainsbury’s and Tesco stores across the UK from 5 November for RRP £2.70 per 750ml carton.

#Chocomel #FrieslandCampina #chocolatemilk #UK

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.