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US-based creatine firm Create Wellness has raised $5 million in a Series A funding round led by Unilever Ventures.

The investment will accelerate Create's mission to bring the benefits of creatine supplementation to a wider audience, supporting the buildout of a core team, enabling further product research and development and fuelling the firm’s larger expansion into retail channels.

Founded in 2022, Create Wellness has quickly established itself as a high-growth leader in the health and wellness space. The company popularised the creatine monohydrate gummy – it has now sold move than 20 million gummies – and is transforming how consumers approach creatine supplementation through education and compelling content.

Dan McCormick, CEO of Create Wellness, said: “Unilever Ventures’ backing validates our vision that creatine supplementation is going mainstream. This funding will allow us to build a world-class team, launch new creatine-forward products, develop partnerships with major retailers and ultimately serve our customers more effectively.”

Izzy Hemington, principal at Unilever Ventures, commented: “Creatine is one of the most deeply researched supplements available, with benefits extending beyond sports nutrition. We have been impressed by the momentum [Create’s founders] have built in a short space of time and their vision to reimagine the creatine landscape with products which resonate with a broader audience. We’re excited to partner with the team on the next phase of Create’s growth."

Sienna Mori, president of Create Wellness, added: “Our strategy is to offer the highest quality products, using the best ingredients and verified by leading institutions. Building trust with our customers is our number one priority".

The round brings the company's total funding to $7.3 million.

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