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The food and beverage landscape is evolving faster than ever. Consumers across the globe are demanding cleaner labels, recognisable ingredients and products that align with their values.
Colour plays a crucial role in shaping these expectations, often long before taste or texture even come into play. Yet as the world moves away from artificial and petroleum-based dyes, many manufacturers still wonder how to make the switch without compromising performance, vibrancy or stability.
The answer is simpler than you think.
Exberry by GNT, the global pioneer in plant-based color solutions, has released a comprehensive new white paper that shows manufacturers exactly how to transition from artificial dyes to natural, plant-based alternatives, seamlessly, safely and successfully.
Whether you’re developing confectionery, beverages, dairy, bakery or savoury applications, this resource was created to empower your team with practical insights and ready‑to‑apply knowledge.
Inside the white paper, you’ll discover why plant-based colours are no longer just a 'nice to have' but the new industry standard. Consumer expectations for clean labels have skyrocketed, and with regulatory pressure increasing, particularly in markets signaling the phase‑out of petroleum‑derived dyes, future‑proofing your portfolio has never been more urgent.
Exberry colours, made from fruits, vegetables, plants, algae and seeds, offer a direct path forward with shades that are vibrant, stable, and fully aligned with modern market demands.
But the journey from artificial to natural doesn’t need to be complicated.
The white paper introduces 'The Simple Switch,' GNT’s structured, expert‑guided approach to supporting manufacturers throughout every step of their reformulation projects. From colour matching and application testing to regulatory guidance and stability optimization, Exberry provides hands‑on support backed by more than 45 years of global expertise.
One of the most valuable sections of the white paper is the detailed Color Guide, which breaks down the full colour spectrum, from yellows and oranges to reds, pinks, blues and even green‑brown blends.
You’ll learn which raw materials deliver optimal performance, how different pigments behave under various pH and temperature conditions, and how Exberry solutions can replace commonly used artificial dyes in real‑world applications. The guide gives development teams the clarity and confidence needed to reformulate without guesswork.
You’ll also gain a behind‑the‑scenes look at GNT’s vertically integrated supply chain built on long‑term farmer partnerships, sustainable crop cultivation, and traceable raw material sourcing. With the majority of Exberry crops grown under controlled conditions and supported by GAP-aligned agricultural practices, manufacturers can count on reliability, consistency, and transparency year‑round.
If you’re ready to unlock clean‑label innovation, differentiate your portfolio and future‑proof your brand, this white paper is your essential next step.
Download the white paper now and discover how plant‑based color can elevate your product – from concept to shelf, naturally.
