The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
GoGo squeeZ has expanded its portfolio of squeezable pouches with the launch of fruit-powered sports snacks with electrolytes to support active lifestyles.
GoGo squeeZ Active Fruit Blend with Electrolytes is available in three flavours: strawberry pineapple orange, cherry raspberry lime and blueberry strawberry lemon.
The new offerings are said to help replenish potassium, sodium and magnesium lost in sweat during physical activity while nourishing the body with antioxidants, including vitamins C, A and E. In addition, it has no added sugars, dyes or artificial flavours, and is dairy-, gluten- and nut-free. GoGo squeeZ's chief marketing officer, Mark Anthony Edmonson, said: "This announcement marks a revolutionary step for GoGo squeeZ as we grow our brand and grow with our consumers. We are energised to introduce GoGo squeeZ Active Fruit Blend with Electrolytes to active individuals who are on-the-go, and to families that have loved our brand for years." GoGo squeeZ Active Fruit Blend with Electrolytes is available at Sam’s Club, Walmart and Target.