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Melissa Bradshaw

Melissa Bradshaw

3 June 2026

Heinz extends US mayo portfolio with new restaurant-style additions

Heinz extends US mayo portfolio with new restaurant-style additions

Heinz has today (3 June 2026) announced the launch of three new mayonnaise-based sauces in the US, responding to demand for restaurant-style condiments at home.


The brand, best known for its iconic tomato ketchup, is expanding on its ambitions to ‘elevate everyday eating occasions,’ broadening its footprint in the mayonnaise category with this latest launch.


Heinz Mayonnaise-Style Dips are inspired by what Kraft Heinz describes as a ‘rising obsession with bold, creamy sauces and restaurant-style aiolis.’ The new range aims to push Heinz ‘beyond a legacy staple into a high-growth, flavour-driven category’ and tap into new usage occasions.


Each of Heinz’s new sauces tap into familiar favourites while adding a ‘culinary-inspired twist’ in line with rising consumer appetite for flavour-forward experiences.


Lemon Pepper Parm features a creamy blend of mayonnaise with citrus and black pepper flavours, alongside grated parmesan cheese for a complex mouthfeel.


Buttermilk Ranch is inspired by the classic American dressing, delivering tangy buttermilk balanced with a blend of garlic, onion and herbs.


Steakhouse Garlic aims to provide ‘an elevated twist on classic garlic aioli,’ combining umami flavours of onion and roasted garlic with black pepper, balanced with brown sugar for a subtly sweet finish.


Circana research reveals that flavoured mayonnaise products have become one of the condiment category’s fastest-growing segments, while interest in creamy condiments is up more than three times year-over-year according to Pinterest data. Additionally, aiolis now appear on over a quarter of QSR menus according to Datassential.


The new line is available exclusively at Walmart stores nationwide.

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