top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Rafaela Sousa

Rafaela Sousa

21 August 2024

Hershey’s unveils new Halloween treats

Hershey’s unveils new Halloween treats

The Hershey Company has unveiled a range of new Halloween-themed products, with Kit Kat Ghost Toast and Reese's Werewolf Tracks leading the line-up.


Kit Kat Ghost Toast offers a twist on the classic wafer treat, now wrapped in a cinnamon toast flavoured crème. Meanwhile, Reese's Werewolf Tracks combine vanilla-flavoured crème, milk chocolate and peanut butter.


In addition, Hershey's is releasing limited-edition Harry Potter milk chocolate bars, with each snack-size bar featuring an engraving of one of the four Hogwarts houses.


Twizzlers is also adding to the Halloween selection with a new ghost-shaped candy. These cherry-flavoured chewy sweets come in 8.5oz bags, designed to bring a spooky element to Halloween celebrations.


Heather Seamans, senior manager of fall marketing at The Hershey Company, said: "Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season. This year, with Kit Kat Ghost Toast and Reese's Werewolf Tracks, we're showcasing our commitment to innovation and fun with bold, exciting Halloween flavours, inviting consumers to choose both."


#TheHersheyCompany


bottom of page