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  • Jan 14, 2025
  • 2 min read

The Kraft Heinz Company has officially appointed Marta Pilczuk as the managing director for its UK and Ireland operations, effective from January 1 2025.


Pilczuk, who has over 16 years of experience in the fast-moving consumer goods (FMCG) sector, steps into this role following a successful tenure as managing director of Kraft Heinz Poland.


During her nearly 12 years with Kraft Heinz, Pilczuk has demonstrated significant leadership capabilities, notably driving growth and profitability in the Polish market.


Her previous role involved overseeing the EMEA procurement organisation, where she implemented a sourcing strategy that supported sustainable growth across the region.


In her new position, Pilczuk will be responsible for steering Kraft Heinz’s operations in the UK and Ireland, a market that has been integral to the company’s heritage for over a century.


She expressed enthusiasm for the opportunity, stating: “Serving as the managing director for Kraft Heinz in Poland has been an extraordinary honour, but it’s time for a new challenge”.


Willem Brandt, zone president for Europe and Pacific developed markets at Kraft Heinz, highlighted Pilczuk's operational excellence and leadership skills, noting her success in growing the Pudliszki brand in Poland. He noted that her experience would be vital in advancing Kraft Heinz’s ambitious growth plans in the UK and Ireland.


This leadership transition comes as Kraft Heinz continues to undergo a comprehensive transformation aimed at better serving consumer needs. Pilczuk succeeds Jojo Lins De Noronha, who has left the company to explore new opportunities after nearly a decade at Kraft Heinz.


Additionally, Kraft Heinz is realigning its international structure, moving the Nordics division closer to the Germany, Austria, and Switzerland (GAS) business, now termed ‘Central Northern Europe,’ under the leadership of Matt Poulton.


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Leah Smith

Leah Smith

8 May 2026

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.


The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.


Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.


The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.


Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.


Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.


Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”


The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.


Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.

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