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The British brand Marmite has partnered with Tayto Group to launch a Marmite-branded portfolio of crisps and snacks. The range delivers an authentic Marmite taste, which has been reformulated and can be found in distinctive, stand-out black packs sporting the Marmite logo in the snacking aisles. With an extended range of crisps and snacks set to be released in the future, Marmite intends to reach a wider audience by offering a new way to sample the brand in a simple, accessible snacking format. In addition to Marmite Crisps, other snacks in the range include Cheese and Marmite Puffs and Marmite Tortillas, aimed at younger consumers and those who are unsure about the distinctive Marmite flavour. Jolanda Wells, licensing manager for Unilever, said: “Marmite crisps are a firm favourite with Marmite lovers, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not. We expect new products and new flavours, like cheese, to drive trial with new shoppers and therefore also drive category growth.” Matt Smith, marketing director for Tayto Group, added: “We are delighted to be working with such an iconic British brand and are excited to be bringing this wide range of great-tasting snacks to shelves across the country.” New six-pack Marmite Crisps are available from 12 February in the grocery channel, with the full portfolio rolling out across grocery and convenience from April.