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Mob has partnered with Flava It! to launch four new seasoning sachets exclusively into Aldi stores across the UK.
Designed to empower home cooks to get creative in the kitchen and create bold dishes, the new four-strong range is inspired by recipes from Mob’s portfolio.
The four new seasoning sachets are:
🌶️ Spicy ‘Nduja
🍯 Harissa & Honey
🌮 Smoky Chipotle
🍗 Sticky Five Spice
The sachets were crafted to tap into the 30% of consumers who see seasoning mixes as more convenient than purchasing a range of spices – meeting consumer demand for convenient exploration at an affordable price point.
Ben Lebus, founder of Mob, said: “The new flavours have been a long time in the making, and we are proud to finally present them to our community! It has been fantastic to work with a group of people who understand the way we think and who want to push the boundaries creatively...Our main goal from this partnership is, and always has been, to bring a unique and flavourful experience straight to the nation’s plates...and introducing our brands to new people.”
The new spices follow The Flava People's partnership with beverage giant Diageo – in June they collaborated to launch a new non-alcoholic Baileys Caramel Sauce.
The new seasonings are available to purchase now in Aldi stores across the UK for 99p per sachet.
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