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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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  • Feb 23
  • 2 min read

Nestlé has published new clinical research indicating that certain NAD+ precursors can boost cellular energy levels and influence gut microbiome activity, as the food and nutrition group sharpens its focus on healthy longevity as a core growth platform.


The study, conducted by scientists at the Nestlé Institute of Health Sciences and published in the Nature Metabolism journal, compared three NAD+ precursors – nicotinamide riboside (NR), nicotinamide mononucleotide (NMN) and nicotinamide (Nam) – in healthy adults over 14 days.


Researchers found that supplementation with NR and NMN increased circulating NAD+ concentrations to a similar extent, while Nam did not.


The study also showed that NR and NMN interacted with gut microbiota, producing nicotinic acid and enhancing microbial activity, suggesting potential benefits beyond cellular energy metabolism.


NAD+ (nicotinamide adenine dinucleotide) is a co-enzyme involved in energy production, DNA repair and other cellular processes.


Levels decline with age and have been associated with conditions including cognitive decline, muscle loss and cardiovascular dysfunction, making the pathway a target for the fast-growing longevity and healthy ageing segment.


Nestlé has identified healthy longevity as a strategic growth pillar and has been expanding its R&D capabilities in biotechnology and clinical research to accelerate innovation pipelines.


The findings could influence formulation strategies across the broader functional nutrition category, particularly as manufacturers explore next-generation bioactives positioned around cellular health rather than traditional vitamin and mineral fortification.


Industry analysts note that the longevity market – spanning supplements, functional beverages and medical nutrition – is attracting increasing investment as ageing populations in North America, Europe and parts of Asia drive demand for preventative health solutions.


For ingredient suppliers and contract manufacturers, that shift may translate into higher barriers to entry but also greater opportunities in clinically validated, premium-priced formulations targeting ageing consumers.


The study adds to a growing body of research examining NAD+ metabolism and underscores the convergence between food, supplements and biotech in the race to capture share in the global healthy-ageing economy.

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Leah Smith

Leah Smith

8 May 2026

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.


The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.


Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.


The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.


Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.


Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.


Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”


The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.


Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.

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