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  • Dec 9, 2024
  • 1 min read

Nestlé USA has appointed Martin Thompson as the company's chief executive officer and US market head, effective 1 January 2025.

Martin Thompson
Martin Thompson

Thompson will report to Steve Presley, Nestlé CEO Zone Americas, and join the Zone Americas leadership team.


Thompson joined Nestlé in 2018 through the acquisition of Starbucks' consumer packaged goods and foodservice products business. In 2020, he became president of Nestlé Coffee Partners, overseeing US coffee brands like Nescafé, Starbucks at Home and Seattle’s Best.


Thompson brings over 35 years of experience in the consumer packaged goods industry, with a strong background in sales, marketing and general management. Before joining Nestlé, he served as CEO of Ghirardelli Chocolate Company and held leadership roles at Clorox Company and Procter & Gamble.


Presley said: “For the last several years Marty has led one of our most successful businesses, cementing our position as undisputed leaders in the coffee category. He was instrumental in doubling our Starbucks business globally in just four years and leading the expansion of Nescafé in the US market."


"He understands that our business, regardless of category, is all about the consumer – knowing them and delighting them at every turn. Just as importantly, Marty believes in the power of people and culture to fuel business results and he builds and inspires teams that deliver. I expect he will inspire that same innovation and growth mindset he fostered within our winning coffee business as he takes on the broader CEO role.”




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Leah Smith

Leah Smith

8 May 2026

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.


The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.


Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.


The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.


Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.


Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.


Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”


The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.


Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.

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