Functional drinks and supplements brand Neutonic has raised $6 million at a $60 million valuation as it steps up expansion across the UK and US retail markets.

Founded in 2023 by Chris Williamson, James Smith, Luke Betts and Shan Hanif, the brand has sold more than 7.5 million cans and is on track to exceed $25 million in revenue this year.

The company reported revenue doubling between 2024 and 2025 and is forecasting a further threefold increase into 2026, driven by growth in both direct-to-consumer and retail channels.

The brand is now present in over 10,000 retail outlets globally and is expanding further into mainstream grocery and specialist retail.

In the UK, Neutonic is rolling out into 500 Sainsbury’s stores this month as part of the retailer’s meal deal offering. It already lists in Ocado, Morrisons Daily, Booths and more than 1,200 Motor Fuel Group forecourts, as well as gym chains including Fitness First and Everlast.

In the US, the brand is stocked in GNC, The Vitamin Shoppe and Central Market, with wider grocery distribution expected later this summer.

The company positions itself within the growing functional drinks and nootropics category, targeting focus, mental clarity and sustained energy as an alternative to traditional energy drinks.

The funding round included backing from Alan Barrett, alongside UK investors Ollie Marchon and Ross Edgley and US investors Dan Martell, Codie Sanchez, Nomit Shah and Zach Ranen. Gym King founder Jay Parker joins as a special advisor. Existing investors also increased their stakes.

James Smith said the funding will support expansion in the UK and US, as well as entry into Australia, alongside increased hiring and distribution growth.

Chris Williamson commented: “We have always felt there was space for a product that better reflects how people want to perform today. Retail appetite has been incredibly encouraging and this funding allows us to accelerate from a strong base.”

Harry Cotgrove, VP of Neutonic, added: “Neutonic combines research-backed nootropics at effective dosages with a truly flavour-first approach, positioning us to lead the fast growing category. Lack of focus and productivity are increasing challenges across a wide range of consumers and caffeine alone is not sufficient to solve them."

"Neutonic is built to address this, and this raise gives us the ability to scale that vision faster, bringing the product to more consumers and embedding it into daily routines at a much larger scale.’’