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Nomadic, a UK-based convenience food brand, is entering the snacking market with its Yogurt & Oat Bar – the country’s first chilled yogurt bar.

The product, which combines a soft oat base topped with creamy yogurt and encased in dark chocolate, will is available nationally at Morrisons and through Nomadic's network of wholesalers.

The introduction of the Yogurt & Oat Bar marks a significant move for Nomadic, drawing inspiration from the booming success of similar products in the US, particularly the Clio brand, which has captured the attention of health-conscious consumers.

The US chilled yogurt bar market, valued at approximately $236 million, has seen substantial growth, doubling in size over the past two years and projected to increase tenfold over the next decade, according to industry insights from Spins.

Nomadic's Yogurt & Oat Bar is poised to create a new category within the chilled snack segment, which has been traditionally dominated by ambient products.

Jennifer Crew, brand manager at Nomadic, said: “We couldn’t be more excited with this launch; it’s a new category with massive potential that we’re delighted to create! Genuine variety in chilled snacking – especially in nourishing and convenient snacks – has been sorely lacking until now.”

The bar is designed to cater to the evolving preferences of consumers, with 42% seeking healthier options and 35% looking for convenient snacking solutions, as highlighted by recent Kantar research.

Each 28g bar contains only 134 calories and is fortified with gut-healthy live cultures, making it an appealing choice for those seeking a lighter indulgence.

Nomadic's entry into the chilled snack market follows extensive consumer research and fact-finding missions to key US markets, including Chicago and Los Angeles.

These efforts have informed the development of a product that not only meets consumer demand but also aligns with broader trends towards fresh, whole-food snacking.

The launch of the bar coincides with a notable decline in sales for top ambient snack brands, such as Cliff and Kind, which have reported year-over-year declines of 5.9% and 12.3%, respectively.

In contrast, chilled snack products are thriving, with brands like Perfect and Mid-day Squares experiencing growth rates of 19.9% and 23.9%.

With a retail price of £1.50, the Yogurt & Oat Bar is set to appeal to a broad audience, from busy professionals to families seeking healthier snack alternatives.