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Old El Paso, a leading Mexican food brand owned by General Mills, has introduced a Mexican Pizza Kit designed for at-home preparation in the US.

The kit combines classic Tex-Mex flavours in a build-your-own format and is available at Walmart, with a nationwide retail rollout scheduled for June.

The kit includes 12 crispy tostadas, Old El Paso seasoning, taco sauce and queso sauce, allowing consumers to season, stack, top and bake their own personal Mexican-style pizzas.

The format is designed to be interactive and fun, appealing to families, single consumers or social cooking occasions, and offering a convenient alternative to traditional pizza.

The launch reflects broader trends in the US frozen and refrigerated meal kits segment, where brands are targeting occasion-based dining and experiential at-home meals.

Retailers are increasingly stocking kit-based solutions to capture demand for convenient, interactive and flavour-driven home cooking experiences.

“With big flavour and minimal prep, the Old El Paso Mexican Pizza Kit provides a playful twist on dinner that aligns with evolving consumer preferences for hands-on, flavourful meals,” the company said in a statement.

The kit’s introduction is part of Old El Paso’s ongoing strategy to expand its ready-to-use and meal-kit offerings, driving incremental sales in grocery and mass-market channels.