Pip & Nut enters snack category with stuffed oat bars

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

UK nut butter brand Pip & Nut has entered the snack category with a range of peanut butter-stuffed oat bars.

Made from Glebe Farm’s wholegrain regeneratively farmed British oats and filled with Pip & Nut’s peanut butter, the high-fibre snack bars contain 6g of plant-based protein and are made with 100% vegan and natural ingredients.

Pip & Nut’s oat bars are available in three flavours: original, chocolate, and apple and cinnamon. Each bar contains 30% peanuts and is free from palm oil. Pip & Nut’s peanut butter is made using specially selected, single-origin Argentinian peanuts, sourced for their naturally sweet flavour.

Pippa Murray, Pip & Nut’s founder, commented: “This range was inspired by our community of fans and their love of peanut butter on oats for breakfast. It's such a popular combination for a reason – it tastes great and is really satisfying – however we didn't feel like there was an on-the-go option on the market that matched up when it came to flavour or nutritional credentials.”

The bars will initially be available individually and in multipacks of three from 9 July at select WHSmith stores in the UK, as well as on Amazon and Pip & Nut’s website. Multipacks of original and chocolate flavours will launch in Tesco stores nationwide from 17 July.

#PipAndNut #UK